It’s no secret that Instagram Stories are the new way to engage with your followers and draw in more viewers, but now they can be used as a secret weapon to gain more followers. With the right strategy, you can use Instagram Stories to leverage your account’s visibility and attract new followers. Social Zinger is here to provide an overview of how you can use Instagram Stories as a powerful tool for gaining more followers.
Leverage Hashtags and Relevant Content
One of the most useful ways to increase engagement on your stories is by leveraging hashtags relevant to your content or industry. This will help ensure that your story appears when someone is searching under a certain hashtag related to your account or niche. For example, if you have a beauty influencer account, you would want to include relevant hashtags such as #beautytips or #makeupinspo in order to make sure people searching those hashtags find your story.
Optimize Your Story Highlights
Story Highlights are a great way of showcasing content from past stories that may not appear among recent posts due to their age. You can use them in many ways, such as creating different themes or categories based on what type of content you post (e.g., tips & tricks), and then select specific stories from each category for inclusion in the highlight reel. This helps keep recently posted stories visible while also allowing viewers access to older stories that may have been missed initially. It’s also important to organize highlights into clear sections so viewers know exactly what kind of content they’ll be seeing before clicking through – this will help optimize engagement within Highlights which leads directly back up into gaining more followers over time!
Utilize Live Videos
Live videos are becoming increasingly popular on Instagram and offer another great way of engaging with current fans and attracting new ones simultaneously. You can use live videos for Q&As about specific topics related to your business/niche, giving advice, sharing tips & tricks, etc., all while interacting directly with viewers who are tuning in live – this creates an environment where users feel like their voices are being heard which increases loyalty towards brands/influencers significantly! Additionally, Live Videos appear higher up in news feeds than regular posts so it’s easier for potential new follower(s)to be exposed to them quickly too!
Use Engaging Call-to-Actions
Call-to-actions (CTAs) are essential when it comes to driving engagement through Stories because they give viewers something concrete they can do after watching/reading a story – whether it’s visiting a website link provided by the user or taking advantage of promotional offers available only via direct message (DM). Also consider using polls & quizzes; these interactive elements drive user participation, increasing brand loyalty over time and encouraging current followers AND potential ones!
Capitalize On Trending Topics
Staying on top of trending topics allows you to strategically capitalise on them within your own account’s Story feed by posting timely content related to those topics; this gives existing fans something fresh and relatable while introducing new audiences who may not be following you yet! In addition, tagging other accounts on related trending topics will further increase exposure, as tagged accounts will typically be notified when they’re mentioned, causing even more people outside of your current network to see (and hopefully follow!) the story itself.
Create content series
Creating several small but closely related pieces of content around similar topics helps to boost overall engagement; this could mean releasing 1 episode per week highlighting different aspects of a particular topic OR releasing several episodes at once representing different viewpoints/perspectives within the same series… Whatever works best for individual users should always take priority though, as everyone has unique tastes and interests when it comes to consuming media online today!
Conclusion
In conclusion, using social media platforms like Instagram effectively requires knowledge of its features and functions along with creative strategies specifically designed for successful usage – mastering these techniques takes time and practice, but once mastered, it allows one to maximise reach potential, thus increasing the chances of getting noticed faster, resulting in greater amounts of organic growth in the long run! Leveraging tools like Social Zinger makes it easier to connect, share, love, and ultimately pave the way for success in all forms of social networking today!